Go-to-Market Fit, an insight-driven route to mapping the market
A go-to-market strategy saves time and client burning.
At PivotCL we use guerilla research and asses customer insights through in-depth interviews and market analysis to provide taylor made route to market maps
Enables to:
Marketing and Sales Playbook
REPORT
MARKET OVERVIEW
Sun Tzu
WHAT’S INSIDE
Competitors Map: Who and What are you competing against?
Market Opportunities: These are the markets that value more your solution.
Competitive Landscape: How is your target solving the problem now? How much does it cost?
Market Attractivity: The markets where you can get more value.
Stakeholders map per market:
markets mechanics.
REPORT
CLIENTS INSIGHTS
WHAT’S INSIDE
Differentiators: Clients objections and Sales arguments. Relevant benefits per target group.
In depth Stakeholders map: User, decision maker, and/or financial buyer, possible detractors and influencers, role per market. If only one market, individuals.
Fears and Goals per Person:
First hand Insights
REPORT
CLIENTS INSIGHTS
WHAT’S INSIDE
Marketing & Sales Playbook:
Roll-out Marketing plan for:Primary market, secondary markets
Target definition: who to prioritize, channel to use, per affinity.
Positioning Statement and Differentiators: proposition and recommendations