Service

Go-to-Market Fit, an insight-driven route to mapping the market

A go-to-market strategy saves time and client burning.

At PivotCL we use guerilla research and asses customer insights through in-depth interviews and market analysis to provide taylor made route to market maps

Enables to:
Marketing and Sales Playbook

Go-to-Market Modelling

That’s right, from a business perspective. Channels, positioning, narrative. POS, supply chain, partnerships…pricing and behavioural economics gadgets.

What it looks like

Go-International

Soft landing guidelines and supply chain services that support your company’s expansion.

Fly away from here

Roll out: Growth Marketing and Ads.

At your disposition: a pull of friends, colleagues, and experts in MarTech, Advertising, Growth Marketing, SocialMedia, SEO, and Automation

How do you implement?

Step 1.

REPORT
MARKET OVERVIEW

“Our strengths should be used to attack our competitors weaknesses. Find the soft underbelly of our competition and attack that.”

Sun Tzu

WHAT’S INSIDE

Competitors Map: Who and What are you competing against?

Market Opportunities: These are the markets that value more your solution.

Competitive Landscape: How is your target solving the problem now? How much does it cost?

Market Attractivity: The markets where you can get more value.

Stakeholders map per market:
markets mechanics.

METHODOLOGY, PRICE AND TIMING

Step 2.

REPORT
CLIENTS INSIGHTS

WHAT’S INSIDE

Differentiators: Clients objections and Sales arguments. Relevant benefits per target group.

In depth Stakeholders map: User, decision maker, and/or financial buyer, possible detractors and influencers, role per market. If only one market, individuals.

Fears and Goals per Person:
First hand Insights

METHODOLOGY, PRICE AND TIMING

Step 2.

REPORT
CLIENTS INSIGHTS

WHAT’S INSIDE

Marketing & Sales Playbook:

Roll-out Marketing plan for:Primary market, secondary markets

Target definition: who to prioritize, channel to use, per affinity.

Positioning Statement and Differentiators: proposition and recommendations

METHODOLOGY, PRICE AND TIMING