PivotCl – Go-to-Market and Business Development for Start-ups

Explore

Business Development
and Account-Based Marketing

We market opportunities and target the right personas.
Business is developed saving time and focusing the marketing budget.

for Disruptive Tech

“You’ll only get one shot”

- Karen (yes, your client)

Proven PMF, first clients are there.
New ones don’t get it
New ones don’t need it
New ones don’t trust it

Disruptive Tech requires more than Product Market Fit

Adoption is a process in which the client has to change.

They need to be deeply understood in what effort keeps them in the status quo.

An accurate and powerful message will trigger action.

An accurate and powerful offer will trigger desire.

Only relevant insights achieve this effect,

market research is critical.

HOW IT WORKS

OPTIMIZING

PROJECTS

INTEGRATING

countries

SATISFIED

CLIENTS

PARTNERS

EMPLOYERS

ACCOLADES

AWARDS

Guerilla Intelligence

“Many entrepreneurs who claim to embrace the lean Start-up canon actually only adopt part of it, neglecting to research customers needs”

-Tom Eisenman
Why Startups Fail

Secure Marketing consistency:

Message and Channel Strategy to reach your Ideal Customer. That’s Go-to-Market Fit.

Discover opportunities and craft specific alignments to each of your target segments.

Digital Agencies are rarely experts in your category. Brief and Control their execution to get the best value from them.

Go Unconventional

Secure the Sales Cycle:

The Out-of-Market strategy to maintain sales qualified leads coming in.

Stop burning your budget with an outbound strategy that's not engaging. The key to understanding your Buyers and your silent 95% relies on asking directly what it takes to defy the Status quo and make them change.

Be Fisrt

Automate all you can:

Customer Journey Mapping and Automation.

Get first-party insights from your target group.

Impactful data, powered with the right approach to market research, will give you the key to Go-to-Market Fit. From e-mail marketing campaigns to events.

Go Unconventional

Secure Marketing consistency:

Specific insights from real customers to align your content and channel strategy.

Stop burning your budget with an outbound strategy that’s not engaging.

The key to understanding your Buyers and your silent 95% relies on asking directly what it takes to defy the Status quo and make them change

Go unconventional

Secure the Sales Cycle:

Out-of-Market reach,
Cold outreach

Stop burning your budget with an outbound strategy that’s not engaging.

The key to understanding your Buyers and your silent 95% relies on asking directly what it takes to defy the Status quo and make them change.

Be First

Customer Journey Mapping and Omni-channel reach

Get first-party insights from your target group.

Impactful data, powered with the right approach to market research, will give you the key to Go-to-Market Fit.From e-mail marketing campaigns to events best value from them.

In Control

Account-Based Marketing and Business Development skill-up

“Unexperience is No.3 reason why Start-ups fail, don’t let that happen to you. Topic specific workshops and coaching sessions so your team gets agile, light always on training while they build their own experience.

Workshops and
Masterclasses

In ABM, Omnichannel customer journey mapping, touchpoints, branding, active listening, and sales performance.

For technical profiles. For deep/high-tech founders and teams.

Go unconventional

1:1 Coaching sessions:

Marketing Management for founders and business owners

1:1 Marketing coaching sessions for business owners.

• Define Marketing alignments for your team or agency so they craft a narrative you and your clients love.
• Understand and measure success on marketing metrics: digital and analogue ones.

Be Fisrt

1:1 and Teams Coaching: Consultative Sales and ABM

Training support and coaching in:

• sales meetings and active listening
• arguments and objections management
• power habits and routines cold outreach successful techniques

How Does It Look Lke

Price, Product, Promotion and Place: insights that make sense so your Growth Hackers and Advertising partners stop burning your money away.

Customer Journey Mapping

Touchpoints, Moments of Truth. Map them all. Personas are about understanding a day in the life of every stakeholder. No worries, we talk to them

Go-to-Market Modelling

That’s right, from a business perspective. Channels, positioning, narrative. POS, supply chain, partnerships…pricing and behavioural economics gadgets.

Architect

Nothing is impossible

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